Colin Kaepernick Stars in Nike Commerical Ahead of 2018 NFL Season

Two days after launching their 30th annual "Just do it" campaign, Nike has released a commercial starring Colin Kaepernick, about defying the odds and never settling on the path to success. "Don't just become the best basketball player of all-time" Kaepernick narrates over footage of LeBron James, a kid from Akron, Ohio. "Be bigger than basketball," he continues as James opens his promise school, an accomplishment he called the most important of his career.

Kaepernick sheds light on touching and inspirational stories of Shaquem Griffin and Serena Williams. The commercial is set to air ahead of the NFL opener between the Atlanta Falcons and Super Bowl Champion Philadelphia Eagles. With Kaepernick's Nike sponsorship already coming under heavy fire and debate on social media, the commercial will potentially spark more controversy and dialogue on the season's opening night.

Kaepernick tweeted out the video Wednesday afternoon:

Believe in something. Even if it means sacrificing everything. #JustDoIt pic.twitter.com/x5TnU7Z51i

— Colin Kaepernick (@Kaepernick7) September 5, 2018